Our point’s of difference make us easier to work with. We can work at your pace to help you get established in the Australasian region because with us you are not one of hundreds or even thousand’s of other opportunities.
We Help You To Export Franchise Systems to Australia and New Zealand.
Franchise Australasia represent a number of high quality franchise opportunities. We only work with a limited number of businesses at any given time to ensure we give your business the time and care needed to help you get established in the Australasian region!
Let us help you export your franchise system to Australasia! Franchise Australasia Limited has been developed to assist franchise systems wanting to expand their business to become an international franchise. Many European and North American franchisors are finding good growth opportunities in countries that share similar cultures, tastes, and needs, such as Australia and New Zealand.
Expanding from one country to another can be a very complex challenge, so Franchise Australasia is here to help you avoid making costly mistakes when introducing your franchise system into either Australia or New Zealand, no matter what country you originate from.
If you are considering entering either market, we believe it would be highly beneficial for you talk to us first so you can avoid common mistakes such as not thoroughly understanding local demographics, legal, accounting (local tax laws) and even potential recruitment challenges.
Keen to expand? Here’s what you’ll need to think about
Sometimes franchise owners fall into the trap of thinking that just because it’s been easy to expand domestically means it will also be simple to export franchise systems. Unfortunately, this is definitely not the case for those who aren’t prepared. There are a number of things that need to be considered; including currency exchange rates, shipping, taxes, product restrictions and much more.
We’ve put together a few tips for franchise owners as a starting point for assessing your Australasian export potential. It’s a big world out there, and it pays off to do your research so your risk and costs are reduced in your quest for international expansion.
1. Know your location. Location is everything – be very specific about where you want to expand, and how you plan on expanding. Figure out your reasons to back-up this location choice … is it the right country? Will people there be interested in your franchise opportunity and product/service? Who are the competitors in this area? The more specific you are, the more prepared you can be.
2. Consider your real costs of setting up. It’s very common for companies to grossly under-estimate the resources and time required to expand. Figure out your budget, the more precise the better, and ask yourself the tough questions such as – ‘What happens if we go over budget?’ ‘What happens if it takes us 3-6 months longer to get up and running?’ This will give you a good idea of the stress your organisation will be under during this busy time of growth. You’ll need to also account for fluctuating exchange rates and country-specific business taxes.
3. Research your target market. You will have already done some initial research when selecting your location, but now it’s time to go deeper. Make sure you understand the needs and requirements of your customers before you expand into their market. Know what their drivers are and how similar products/services have fared in this country previously. Get to know the legal and business framework of your target market to minimise the risk of costly surprises.
4. Understand the local culture. We might be a global economy these days, but people do ‘local’ business. People prefer to interact in their own language, conduct transactions through their local payment services, receive support during their normal business hours and work with products, which serve local business requirements. Look at your business from all of these angles and understand what it means for you and your expansion plans. How will you fulfill your customers’ needs on a local level that appeal specifically to them? Do you have the right people on the ground to make this happen?
5. Take one step at a time. In the process of going from a local franchise to an international franchise, companies generally fail not because they don’t have a great franchise opportunity to promote or a fantastic product, but because of two very straight-forward reasons: 1) Poor Preparation and/or 2) Weak Execution. As someone smart once said, ‘Proper Planning Prevents Poor Performance!’ Don’t allow yourself to get flustered and attempt to do everything at once. Being quick to market is important, but getting things done right the first time is even more essential.
Lots to take in? Let’s talk it through
I help franchise owners get it right from the very start, with full services in place for helping them expand into the Australasian market. Feel free to get in touch for a chat to see how I might be able to assist you.
Call me now on +64 9 307 7860 or complete my contact form here.